The Art of Lingerie Care: Have You Taken Care of Them Like You Really Mean It?
As a decision-maker in fashion retail, ensuring the longevity of lingerie products is essential, not only for customer satisfaction but also for brand reputation and sustainability.
At Scavi, with 37 years of expertise in lingerie design and manufacturing, we understand the intricacies of fabric care and garment durability. Proper lingerie maintenance enhances product value, preserves craftsmanship, and strengthens customer trust.
A 2024 study revealed that many consumers in the Asia-Pacific region struggle with proper lingerie care, often leading to premature wear and tear.
As a trusted partner in premium lingerie production, we provide these key recommendations to extend the life of delicate garments while maintaining their quality and performance – valuable insights you can share with your final customers.
1. Skip the Fabric Softener
Fabric softeners might seem like a good idea, but they can weaken delicate fibers and reduce elasticity, especially in satin or lace or satin. We recommend using a mild, specialized detergent to maintain fabric integrity and performance over time.
2. Gentle Washing Guidelines
Machine washing and tumble drying can degrade fine lingerie materials. The mechanical stress of washing machines can cause stretch damage, while heat can break down elastics and delicate lace patterns. Instead, encourage customers to:
Hand wash with cold water.
Wash lingerie separately by color: light tones with light, dark tones with dark; to prevent discoloration.
Use a mesh laundry bag if machine washing is necessary, with a delicate cycle and cold water.
3. Air Dry for Fabric Longevity
Heat exposure from dryers significantly reduces the lifespan of lingerie elastics and intricate lace designs. Air drying, by laying garments flat or hanging them in a shaded, ventilated area is the best way to maintain structural integrity and prevent fiber damage.
4. Thoughtful Storage to Maintain Shape
Lingerie storage impacts long-term durability. Encourage customers to store bras and delicate items properly by:
Laying bras flat or using drawer dividers to preserve cup shape.
Avoiding folding bras in half or inverting cups.
Keeping lingerie away from direct sunlight and storing it in a cool, dry place.
Why Lingerie Care Matters
lingerie care is crucial in enhancing the overall quality and longevity of a product. When fashion retailers educate their customers about proper lingerie care, it creates a ripple effect that benefits both the brand and the consumer.
Reduce Product Return Rates Due to Damage
Improper care can lead to premature wear and tear, resulting in damaged products being returned. By providing clear care instructions, we can significantly reduce the number of returns caused by avoidable issues, ensuring that customers enjoy the product for much longer.Enhance Customer Satisfaction and Loyalty
When consumers understand how to properly care for their lingerie, they experience the full value of the product. This leads to higher satisfaction and a deeper emotional connection with the brand. Happy customers are more likely to become loyal supporters, making their repeat purchases a vital part of the brand’s success.
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At Scavi, we craft lingerie with care and dedication, ensuring every piece is ‘Designed for Durability’ – made to withstand countless washes without losing its beauty. Because we pour our hearts into designing, developing, and fitting each piece, we hope that when it reaches the final wearer, they feel cherished. And in return, they care for these delicate pieces with the love they deserve.
For more industry insights and lingerie care innovations, follow our #WeCareByScavi series on LinkedIn. Let’s shape a future where lingerie is made to last and loved for longer.
Looking for a lingerie manufacturing partner with premium design expertise? Contact us to explore B2B solutions tailored for fashion retail success.